Earlier this month, natural food lovers were introduced to Gorilly Goods in the Nature’s Path booth at the Canadian Health Food Association Expo. The show was filled with health food promoters searching for new products. Hundreds sampled Gorilly Goods and gave us the nod of approval with excitement for the new bilingual wrappers.
It’s not an easy task getting everything in place for launching into a new country. While we’ve been doing this for quite some time, we have new regulations and languages to comply with. Our MOSA organic certifying agency has been a big help in getting us up to snuff with Canadian Equivalency Organic papers on every single ingredient.
So, while nothing will change when it comes to our Genuine Goods promise, there will be some changes when it comes to our packaging. The wrappers and boxes you find Gorilly Goods in throughout Canada will be printed in both English and French. Very exciting, oui?
Our time in Vancouver was relaxingly busy. Besides the two-day show, we got to explore the city with long walks, new restaurants and parks. The city has beautiful Stanley Park zig zagged with walking and biking trails that curl around English Bay. Beautiful scenic views of water, mountains, sky and majestic trees. The squirrels playing under the sequoias were black compared to our usual gray squirrels.
While there, we had our monthly board meeting with fellow business friends at Nature’s Path Foods in Richmond, just outside of Vancouver. After the meeting, Administrative Assistant, Maria, gave us an excellent tour of the headquarters, making introductions and treating us to taste a cereal test recipe in the R&D lab. It was our first time trying the delicious Love Crunch line since we eat Gorilly Goods every single morning. We loved getting a sneak peek at the experiments.
It truly takes a village to build a business. It was amazing to witness all of the departments: procurement, compliance, IT, food science, graphic design, operations, accounting, marketing, HR, R&D, and more.
We’re gearing up for the growth coming from not just Canada but also many new roads we find ourselves on even closer to home. We had a very successful Milwaukee Expo last month that connected us with Aurora Health, Milwaukee Co. Parks Concessions, Kohl’s Corporate among others.
There are more goods to be made, more storage shelves to go up, more monitoring of processes, more people to share our stories and snacks with. The business of manufacturing food is unique and we look forward to sharing it with you in more blog posts.